Programmatic Revenue Soars 494% Through Strategic Ad Product Overhaul

18-month ad product initiative delivers unprecedented revenue growth through improved ad product, yield optimization and demand partner diversification.

By Revenue Analytics Desk•March 15, 2025•5 min read

Programmatic Revenue Growth Journey

Strategic programmatic implementation: 42-month journey from January 2022 through June 2025

ANALYTICS

Ad Performance Optimization Delivers 107% Viewability Boost

Six-month strategic initiative produces sustained improvements in viewability and click-through rates across all advertising products.

Performance Desk•Dec 2023

AWARDS

Digiday Awards Finalist Recognition for Data Strategy Excellence

BlueConic CDP implementation earns industry recognition while delivering 40% churn reduction and enhanced subscriber engagement.

Industry Recognition•Jan 2024

Technology & Innovation

PROJECT

Nuzl: Native iOS Baby Care Tracking Application

Swift-built mobile application delivering real-time household synchronization for modern parenting.

Technology Innovation • Jan 2024

PROJECT

Art Snobs: Next.js E-Commerce Platform

Full-stack e-commerce solution with Stripe integration and mobile-optimized conversion flow.

Technology Innovation • Dec 2024

Metrics That Matter

+494%

Programmatic Revenue Growth

Peak achievement in March 2025

+107%

Viewability Improvement

6-month ad product optimization project

+100%

CTR Increase

Ad product performance

+110%

Article Content Recirculation CTR

Content recirculation optimization

Current Position

Director Data Analytics & Advertising Product

The Post and Courier

Columbia, SC

Leading cross-functional product strategy and data operations across advertising, news, and audience development teams.

Seeking Senior Leadership Opportunities

Professional Portfolio

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